ABOUT US

Tradition meets innovation

MEET The TEAM

At Savea, we believe the world’s most valuable real-world assets—fine wine and beyond—will be seamlessly integrated into the digital economy. True financial innovation isn’t just about tokenization; it’s about creating secure, regulated, and liquid investment products that bridge traditional finance with blockchain technology.

We combine institutional-grade product structuring, regulatory compliance, and deep market expertise to ensure transparency, trust, and accessibility. Our mission is to eliminate inefficiencies, unlock new opportunities, and empower investors with frictionless access to high-value assets in a way that was never before possible.

get to know us

Team

Sam Mudie
Co-Founder & CEO
Sam Mudie
Co-Founder & CEO
Sam has worked in the wine investment industry since 2012, including 9 years with the world’s largest specialist advisor, Cult Wines, with USD 360m assets under management. Here he founded the Singapore office, managed the business across Southeast Asia and was on the Investment Committee. During this time, he built up a large network of individuals with interests in various ‘passions assets’ such as wine, whisky, watches, art and cars. Sam has been featured in Robb Report, Forbes, MoneyFM, The Peak and CNA, and was previously a member of the British Chamber of Commerce’s Finance and Fintech Committee.
Lee Smith
Co-Founder
Lee Smith
Co-Founder
Lee co-founded and was previously CTO and Head of Product at Paidy, a card-less, real-time payment network in Japan. Paidy’s shareholders include Goldman Sachs, Amazon, Visa and Fidelity, and was acquired by PayPal in 2021 for USD 2.7bn. Lee also co-founded Wavecell, Asia’s leading cloud communication platform with customer such as Lazada, Viber and SAP, which was acquired by 8x8 Inc in 2019 for USD 125m. Today Lee is building an ecosystem of companies focused on tokenization of physical assets and infrastructure for organizations to run their operations on the blockchain.
Lee Vidor
CTO
Lee Vidor
CTO
With over two decades in technology, Lee has experience in support, operations, development and systems architecture. He was a member of the founding team of Wavecell, a Cloud Communications Company, acquired by 8x8 in 2019. Fuelled by his passion for blockchain and decentralisation, Lee is actively engaged in driving innovation by exploring and implementing cutting-edge solutions for diverse problems.
Jonathan Merri-White
Director of Strategy and Growth
Jonathan Merri-White
Director of Strategy and Growth
Jonathan leads Savea’s growth strategy, drawing on over a decade of experience across investment, venture building, and commercial leadership. Prior to joining Savea, he held senior roles at Armit Wines, one of the UK’s leading fine wine merchants, where he led the digital transformation of the business and oversaw key client relationships. His earlier career spans investment roles at multi-family offices and specialist UK tech funds, where he focused on sourcing and scaling early-stage companies across real estate, consumer, and technology sectors. With a background in finance, an MSc in Investment & Wealth Management from Imperial College, and deep insight into the intersection of alternative assets and digital innovation, Jonathan plays a key role in shaping Savea’s go-to-market and long-term strategy.
Luke Griffiths
Head Buyer
Luke Griffiths
Head Buyer
Since 2004, Luke has worked across industry, most recently in senior buying and broking positions at Cult Wines, Wine Invest and Justerini & Brooks. Prior to that in Operations LHK Wines and Retail Store Management at Jeroboams. The relationships Luke has with wineries and key suppliers is vital to Savea.
Victoria Newton
Logistics Manager
Victoria Newton
Logistics Manager
Victoria has worked in the wine industry since 2014 across retail, importer, and fine wine investment sectors, plus three years in premium spirits. Her focus throughout her career has been in logistics and stock control, particularly in bond movements and managing relationships with major bonded warehouses such as Octavian Wine Services and London City Bond, where total value of wines and spirits stored exceeds £4bn. She is currently completing her WSET Level 4 Diploma in Wine.
Kevin King
Creative Director
Kevin King
Creative Director
Kevin’s career is rooted in culture, spanning music, art and design, events and community. He worked at Universal Music, before founding Secret 7", a project that collaborated with musicians and artists including The Rolling Stones, Foo Fighters, The Chemical Brothers, Ai Weiwei, Anish Kapoor and Sir Paul Smith. He later co-founded Goodness, a creative agency who counted Sony, Sonos, Squarespace and WeTransfer among their clients.
Patrick Thornton-Smith
Strategic Advisor
Patrick Thornton-Smith
Strategic Advisor
Patrick worked at Cult Wines for 6 years as Chief Customer Experience Officer & CSR Lead. Prior to that, he was Managing Director at Duco Technologies, the global fintech provider of data control services. He has a further 30 years’ experience in the global derivatives post-trade and OTC cleared swap markets and held senior management positions at Barclays Capital, ICAP and a range of technology firms including SunGard, FFastFill, MarginClick and Rolfe & Nolan.
Elisha Aswani
Growth and Product Adviser
Elisha Aswani
Growth and Product Adviser
Elisha Aswani is an experienced Product and Growth Manager with a decade of expertise driving growth strategies, including five years focused on decentralized finance and Web3 products. With previous roles at Binance and Trust Wallet, she's passionate about bridging traditional finance with emerging blockchain technologies. Elisha brings her deep understanding of product innovation to accelerate the adoption of next-generation financial services.
Chris Clayton
Blockchain & Systems Engineer
Chris Clayton
Blockchain & Systems Engineer
With 12 years in IT, Chris excels in support, database management and development. Driven by crypto technology passion, he shapes technical engineering and development.
Akira
UI Developer
Akira
UI Developer
With a decade of experience as a UI developer specialising in front-end web technologies, Akira’s journey began as a designer at Paidy in Tokyo. His expertise adds finesse to our user interfaces, creating seamless experiences.
Oliver Brooks
Graphic Designer
Oliver Brooks
Graphic Designer
Oliver is an award winning multidisciplinary designer who blends strategic thinking with striking creativity to build iconic brands. Formerly at Pentagram, he’s collaborated with industry leaders like Google, Roland, and Rolling Loud. Today, he’s carving out new territory in the web3 space—partnering with next-gen blockchain start-ups to shape identities that stand out in a decentralised world
The Essence of Savea

Our single undeniable truth

Savea is making high-value real-world assets fluid, accessible, and borderless – building a future where ownership is instant, markets are efficient, and every asset has a digital heartbeat. And crucially, it’s not just about individual assets. We are creating structured, diversified, and scalable investment products around tokenized RWAs – just as ETFs transformed equity markets, Savea is transforming how people invest in physical assets.