ABOUT US

We built it before we sold it

Savea started by building a tokenized product of its own. SAVW went live on Ethereum mainnet in 2025, issued under JFSC consent and backed by physical wine held in bonded storage.

Doing that made one thing clear. The hard part is not the asset expertise, which specialist managers already have. It is everything underneath it. Savea turned that infrastructure into a platform, and now runs it for other managers, under their brands.

get to know us

What your product runs on

Sam Mudie
Founder & CEO
Sam Mudie
Founder & CEO
Sam has worked in the wine investment industry since 2012, including 9 years with the world’s largest specialist advisor, Cult Wines, with USD 360m assets under management. Here he founded the Singapore office, managed the business across Southeast Asia and was on the Investment Committee. During this time, he built up a large network of individuals with interests in various ‘passions assets’ such as wine, whisky, watches, art and cars. Sam has been featured in Robb Report, Forbes, MoneyFM, The Peak and CNA, and was previously a member of the British Chamber of Commerce’s Finance and Fintech Committee.
Lee Smith
Founding Investor
Lee Smith
Founding Investor
Lee co-founded and was previously CTO and Head of Product at Paidy, a card-less, real-time payment network in Japan. Paidy’s shareholders include Goldman Sachs, Amazon, Visa and Fidelity, and was acquired by PayPal in 2021 for USD 2.7bn. Lee also co-founded Wavecell, Asia’s leading cloud communication platform with customer such as Lazada, Viber and SAP, which was acquired by 8x8 Inc in 2019 for USD 125m. Today Lee is building an ecosystem of companies focused on tokenization of physical assets and infrastructure for organizations to run their operations on the blockchain.
Lee Vidor
CTO
Lee Vidor
CTO
With over two decades in technology, Lee has experience in support, operations, development and systems architecture. He was a member of the founding team of Wavecell, a Cloud Communications Company, acquired by 8x8 in 2019. Fuelled by his passion for blockchain and decentralisation, Lee is actively engaged in driving innovation by exploring and implementing cutting-edge solutions for diverse problems.
Ben Dixon
CFO
Ben Dixon
CFO
Ben is a strategic CFO and fintech leader with over 15 years’ experience in financial services, spanning financial strategy, scaling startups, and regulatory compliance. As Co-Founder and CFO of Zero, a green digital payment firm, he secured over £3.5m in funding, led regulatory licensing, and guided the business from concept to PLC. Skilled in capital strategy, governance, and growth leadership, Ben holds dual MBAs from Henley Business School and the London School of Business and Finance, alongside CIMA accreditation. He now serves as CFO at Savea, driving financial strategy and sustainable growth in blockchain-powered asset investment.
Luke Griffiths
Head Buyer
Luke Griffiths
Head Buyer
Since 2004, Luke has worked across industry, most recently in senior buying and broking positions at Cult Wines, Wine Invest and Justerini & Brooks. Prior to that in Operations LHK Wines and Retail Store Management at Jeroboams. The relationships Luke has with wineries and key suppliers is vital to Savea.
Kevin King
Creative Director
Kevin King
Creative Director
Kevin’s career is rooted in culture, spanning music, art and design, events and community. He worked at Universal Music, before founding Secret 7", a project that collaborated with musicians and artists including The Rolling Stones, Foo Fighters, The Chemical Brothers, Ai Weiwei, Anish Kapoor and Sir Paul Smith. He later co-founded Goodness, a creative agency who counted Sony, Sonos, Squarespace and WeTransfer among their clients.
Victoria Newton
Logistics Manager
Victoria Newton
Logistics Manager
Victoria has worked in the wine industry since 2014 across retail, importer, and fine wine investment sectors, plus three years in premium spirits. Her focus throughout her career has been in logistics and stock control, particularly in bond movements and managing relationships with major bonded warehouses such as Octavian Wine Services and London City Bond, where total value of wines and spirits stored exceeds £4bn. She has recently achieved the WSET Level 4 Diploma in Wine.
Elisha Aswani
Growth and Product Adviser
Elisha Aswani
Growth and Product Adviser
Elisha Aswani is an experienced Product and Growth Manager with a decade of expertise driving growth strategies, including five years focused on decentralized finance and Web3 products. With previous roles at Binance and Trust Wallet, she's passionate about bridging traditional finance with emerging blockchain technologies. Elisha brings her deep understanding of product innovation to accelerate the adoption of next-generation financial services.
Chris Clayton
Blockchain & Systems Engineer
Chris Clayton
Blockchain & Systems Engineer
With 12 years in IT, Chris excels in support, database management and development. Driven by crypto technology passion, he shapes technical engineering and development.
Oliver Brooks
Graphic Designer
Oliver Brooks
Graphic Designer
Oliver is an award winning multidisciplinary designer who blends strategic thinking with striking creativity to build iconic brands. Formerly at Pentagram, he’s collaborated with industry leaders like Google, Roland, and Rolling Loud. Today, he’s carving out new territory in the web3 space—partnering with next-gen blockchain start-ups to shape identities that stand out in a decentralised world
STRUCTURE AND CONSENT

How Savea is structured

Savea Technology (Jersey) Limited holds consent from the Jersey Financial Services Commission to issue, operating within UK and EU frameworks. Partners issue through that structure rather than building and maintaining their own, which is the single largest saving the platform offers.

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