Savea Launches SAVW, the World’s First Tokenized Wine Index, Bringing the $50B Fine Wine Market Onchain
SAVW is the first fully compliant investment product that tracks the fine wine industry's benchmark index with ERC-20 tokens.
LONDON, July 16, 2025 - 9:00 AM ET — Savea, the FinTech building infrastructure for tokenizing physical real-world assets (RWAs), today announces the public launch of SAVW (Savea Wine), the first ERC-20 token that provides fully compliant exposure to the benchmark fine wine index, Liv-ex 1000.
“Tokenization only unlocks mass adoption when it meets people where they already invest,” said Sam Mudie, Co‑Founder & CEO of Savea. “With SAVW we’ve wrapped a centuries‑old asset class in the UI/UX of a neobroker and the compliance layer of an ETF. Today it’s wine; tomorrow it’s any scarce, insured physical asset, from vintage watches to classic cars.”
Before forming Savea's blockchain-based, financial infrastructure company, Sam worked in the fine wine industry for over a decade, "Wine offers stable growth and low correlation, ideal for anyone seeking to diversify their portfolio. But the market is difficult to access, and lacks transparency, security, and liquidity. We address these pain points with SAVW, allowing anyone to invest in the market with an ERC-20 token fully backed by physical reserves, and redeemable on chain at any time."
Investors can purchase ERC-20 tokens with fiat or USDC representing ownership of SAVW, which tracks the price of the industry’s benchmark index – the Liv-ex 1000 – an index that has historically delivered an average 8% pa for the past 20 years. The ERC-20 tokens can be redeemed directly with Savea (24/7/365) or exchanged across the Ethereum ecosystem, reducing the problems of lengthy sale/purchase processes and low liquidity typically suffered by this market.
Recent regulatory clarity for stablecoins and RWAs, such as the US GENIUS Act and upcoming UK Digital Securities Sandbox, has opened the door for compliant, globally‑distributed share registries on public blockchains.
Lee Smith, Co-Founder and CTO of Paidy (exited to PayPal for $2.7bn in 2021), and a cornerstone investor in Savea's pre-seed round, immediately saw the value of SAVW. "SAVW is the first investment product that enables efficient and secure ownership in the fine wine market," expressed Lee. "In addition to appealing to existing fine wine investors, crypto investors will find this a valuable opportunity to diversify their portfolios with a real-world, asset-backed investment with low volatility. Savea has effectively created an entirely new category of real-world, asset-backed digital investments, and I look forward to seeing this infrastructure applied to other real world assets in the near future."
Savea’s modular stack, covering KYC/AML, token issuance, custodial warehousing, and compliant secondary market access, extends to other ‘passion assets’ such as art, classic cars and whisky. Partnerships with DESAT and Circle position the company to tokenize $1 trillion in high‑value RWAs over the next decade as mainstream enthusiasm for regulated stablecoin rails accelerates.
For more information about Savea visit https://www.savea.com
About Savea
Savea is a fintech company focused on creating investment products based on tokenized high-value, real-world assets. Their inaugural product, SAVW, tracks the performance of the benchmark wine index and is 100% backed by physical reserves. Savea's fully-compliant, on-chain infrastructure brings increased accessibility, scalability, and liquidity to real-world asset investments. The ETF-like structure can be expanded to any asset with physical scarcity held in secure storage.
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